Verified accounts in social media- how to reward the common mortal

APRIL 16, 2013

Verified accounts are a symbol of prestige, acknowledgement and want. On the surface, its an easy way to spot and follow celebrities, high impact influencers and the elite.

Such a simple gesture creates desire for the common mortal, aka the 99% of the rest of users to become part of this exclusive club. Twitter was one of the first to introduce them, they hand pick these people and have slowly allowed some privileged users (that are not celebrities) the opportunity to to get theirs. It also creates the hope that i one day you become relevant enough, you might get yours too. Probable, not very. Likely, not quite but you will keep on trying.

Transient
The validation of a Verified Account. What about the common mortal

Now other social media networks, such as Pinterest, Facebook, Vine and others have applied their own versions of it, having their own criteria but it amounts to pretty much the same thing.

CASE STUDY: KEWE

 One really cool idea that stands out is the one Taio Cruz’s startup has come up with. They are rewarding early adapters with their own badge to set them apart from the future herds of adapters of the service.

This is what Kewe’s badge looks like:

Kewe.PNG

While it’s not the same status as say, a Celebrity or an Athlete, this a more than just a sign of being “cool”. It shows that the company wants to rewards it’s early adopters and giving them the level of importance they deserve.


About us:

incubius: The Power of Collective Minds

incubius is a Think Tank aiming to solve and discuss an array of topics in the World around us. We aim to collectively engage in proposing new solutions and ways of thinking. We are designers, service designers, architects, travellers- DO-ers. We are critical observers of the world around us. We are international.

Ideas and individuals are not enough. It’s the power of the collective minds with the will to change and challenge the status quo what make things happen. Design needs designers but it also needs to expand its horizons to integrate creative people from different domains with a critical eye and passion to makes things better. This richness helps expand the thought process to well beyond that of finesse and functionality. Curious minds welcome!


incubius_footer_1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s