Verified accounts are a symbol of prestige, acknowledgement and want. On the surface, its an easy way to spot and follow celebrities, high impact influencers and the elite.
Such a simple gesture creates desire for the common mortal, aka the 99% of the rest of users to become part of this exclusive club. Twitter was one of the first to introduce them, they hand pick these people and have slowly allowed some privileged users (that are not celebrities) the opportunity to to get theirs. It also creates the hope that i one day you become relevant enough, you might get yours too. Probable, not very. Likely, not quite but you will keep on trying.
Now other social media networks, such as Pinterest, Facebook, Vine and others have applied their own versions of it, having their own criteria but it amounts to pretty much the same thing.
CASE STUDY: KEWE
One really cool idea that stands out is the one Taio Cruz’s startup has come up with. They are rewarding early adapters with their own badge to set them apart from the future herds of adapters of the service.
This is what Kewe’s badge looks like:
While it’s not the same status as say, a Celebrity or an Athlete, this a more than just a sign of being “cool”. It shows that the company wants to rewards it’s early adopters and giving them the level of importance they deserve.
incubius: The Power of Collective Minds
incubius is a Think Tank aiming to solve and discuss an array of topics in the World around us. We aim to collectively engage in proposing new solutions and ways of thinking. We are designers, service designers, architects, travellers- DO-ers. We are critical observers of the world around us. We are international.
Ideas and individuals are not enough. It’s the power of the collective minds with the will to change and challenge the status quo what make things happen. Design needs designers but it also needs to expand its horizons to integrate creative people from different domains with a critical eye and passion to makes things better. This richness helps expand the thought process to well beyond that of finesse and functionality. Curious minds welcome!