Billboards and Public Places: Using interactivity to create deeper connections

Begging for your attention, in a different way..

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The most memorable and impactful experiences are those that don’t scream neon lights and flashing ‘WoW, SALE, WOW’ icons. We are so used to this “pollution”. Agencies are using interactivity to create clever new ways to engage with curious minds. Here are a couple of examples:

This one is an Ikea Billboard- with minimal intervention but 3 different messages and experiences:

And this one is motion activated in a subway station so this girl’s hair only blows when the train arrives, quite ingenious!

“Apotek Hjärtat – Blowing in The Wind” by Ourwork


About us:

incubius: The Power of Collective Minds

incubius is a Think Tank aiming to solve and discuss an array of topics in the World around us. We aim to collectively engage in proposing new solutions and ways of thinking. We are designers, service designers, architects, travellers- DO-ers. We are critical observers of the world around us. We are international.

Ideas and individuals are not enough. It’s the power of the collective minds with the will to change and challenge the status quo what make things happen. Design needs designers but it also needs to expand its horizons to integrate creative people from different domains with a critical eye and passion to makes things better. This richness helps expand the thought process to well beyond that of finesse and functionality. Curious minds welcome!


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