Billboards and Public Places: Using interactivity to create deeper connections

The most memorable and impactful experiences are those that don’t scream neon lights and flashing ‘WoW, SALE, WOW’ icons. We are so used to this “pollution”. Agencies are using interactivity to create clever new ways to engage with curious minds. Here are a couple of examples:

Advertisements

Verified accounts in social media- how to reward the common mortal

Verified accounts are a symbol of prestige, acknowledgement and want. On the surface, its an easy way to spot and follow celebrities, high impact influencers and the elite.